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The best-selling vehicle in the United States, the Toyota Camry, is set to undergo a significant change. Starting with the 2025 model year, the Camry will be available exclusively as a hybrid. This means that it will be equipped with both a gas-powered engine and an electric motor. The decision to make the Camry a hybrid-only vehicle reflects the growing acceptance and demand for advanced technology in the automotive industry.
Toyota has been a pioneer in hybrid technology, with the introduction of the Prius in 2000 being a landmark moment. Since then, the company has been steadily incorporating hybrid technology into its various models. The Camry has been available as a hybrid since 2007, but the 2025 model will no longer offer a non-hybrid option. This is a bold move by Toyota, considering the Camry’s status as the best-selling non-SUV/pickup vehicle in the US for the past two decades.
Mike Tripp, Toyota’s vice president of marketing, believes that customers are ready to embrace hybrid technology in the Camry. He told CNN that the company has been installing electric motors and batteries in vehicles for over two decades. Tripp also mentioned that Toyota intends to offer a hybrid version of all its vehicles in the near future. Currently, Toyota only offers three models without a hybrid option: the sports car GR86 and Supra, as well as the SUV 4Runner. However, it is possible that these models may receive hybrid variants in the future.
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The decision to make the Camry a hybrid-only vehicle aligns with Toyota’s commitment to advanced technology and reducing carbon emissions. While other automakers have been more cautious about fully electric vehicles, Toyota has focused on hybrid technology as a more efficient use of batteries to reduce carbon emissions. Toyota executives have expressed skepticism about consumers’ readiness to adopt fully electric vehicles, citing the simplicity and familiarity of hybrid models.
Despite the growing popularity of fully electric vehicles, hybrids continue to attract customers due to their ease of use and lower fuel consumption. According to Tyson Jominy, an industrial analyst at JD Power, hybrids offer a simpler option for consumers, as they do not require major changes to their daily routines. They also require less frequent refueling and use less fuel, making them a practical choice for many customers.
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Toyota’s hybrid models have remained in high demand, even as vehicle prices have dropped in recent months. Customers are still willing to pay up to 2.5% more than the manufacturer’s suggested retail price for Toyota’s hybrid models, according to data from Edmunds.com. This is despite the availability of substantial rebates for fully electric vehicles, which are not available for most hybrids. Jominy attributes this to the saturation of the electric vehicle market, with many options available at a similar price range. As a result, retailers are offering discounts to attract customers, making hybrids a more appealing choice.
While Toyota has been cautious about fully electric vehicles in the US market, the company has recently announced plans to aggressively adopt electric vehicles. This includes the introduction of two electric SUVs, the BZ4X and the Lexus RZ 450e. Toyota executives maintain that hybrids are a more efficient use of batteries in terms of reducing global carbon emissions from vehicles. However, they recognize the growing demand for fully electric vehicles and are taking steps to expand their electric vehicle lineup.
The new Camry, like other Toyota hybrid models, will not be a plug-in hybrid. Instead, the four-cylinder engine will charge the batteries to power the electric motors. The system is capable of producing impressive performance figures, with up to 225 horsepower in front-wheel-drive models and 232 horsepower in all-wheel-drive variants. The batteries will also be charged through regenerative braking, a feature common in hybrid vehicles.
In addition to the Camry, Toyota also unveiled a new hybrid SUV called the Crown Signia. This sport utility vehicle features four-wheel drive and a sleek design inspired by Toyota’s luxury Crown sedan. The Crown Signia represents Toyota’s commitment to expanding its hybrid lineup and offering customers a wider range of hybrid options.
Overall, Toyota’s decision to make the Camry a hybrid-only vehicle marks a significant milestone in the automotive industry. It reflects the widespread acceptance and demand for advanced technology, particularly in the form of hybrid vehicles. Toyota’s extensive experience with hybrid technology and its commitment to reducing carbon emissions have positioned the company as a leader in the hybrid market. With plans to introduce hybrid versions of all its vehicles in the future and an expanding lineup of electric vehicles, Toyota is poised to continue driving innovation in the automotive industry.